The one-hour that was spent discussing this topic during our Producteering teleconference on April 30th was definitely not sufficient; we managed to only uncover what it takes to build a great product and not discuss at length about each of the identified areas. One important factor that evolved in the ...

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In the face of increasing competition, market positioning has become a fact of survival for technology companies. Product companies are like “fish in a pond”, where the market can be compared to a pond. Whether you are a key player or a trivial player is contingent on your visibility in ...

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“Traditionally, product development has been viewed as one of the core competencies of ISVs. But, is it really?”, questions Gowri Shankar Subramanian, CEO, Aspire Systems. Gowri expresses his views on the emerging trends of Product Development at the Software Business Online Conference, Tampa, ...

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Most of us know that rocket science is a complex and fascinating subject, but is software product development as intricate or exciting as rocket science? Just as space advancements require a proper vision and detailed planning to succeed, developing a software product demands understanding the target ...

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