Concept projects can help startup software companies uncover clues to more distant futures. Once you have the idea and decide on what is possible, it’s time to pull out the camera and start filming – not the whole movie, because that would be expensive and you don’t know the complete story ...

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• Minimum Viable Amazon.com
• Is MVP the route to software start-ups’ success?

To expand on the Minimum Viable Product theme we started discussing here earlier, I’d like to share a few examples of MVP stories. MVP is a state of mind that is all about acting before you have all the answers, about taking chances, stumbling a bit, getting up and running. Consider Jeff Bezos’s ...

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• Is MVP the route to software start-ups’ success?
• Movie trailers & Startup development

Image credit: http://www.star-collector.net/ Roger The Dodger first captured public imagination when he won the MVP honors in the 1971 Super Bowl and went on to become a popular quarterback in the history of (American) football. So what does that nugget of history have to do with SaaS? Read on. After ...

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Here is an interesting approach to building software – www.softwarebynumbers.org developed by a team of two with a strong background in the technology industry and academia. The IFM model tags financial benefits/returns to each major feature proposed for the software. At a fundamental level, it ...

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I recently ran in to the blogs of Steve Blank and Eric Ries whose posts on product development & marketing, lean start-ups and customer development make very interesting reads. But what particularly attracted my attention was the frighteningly common-sensical similarities between (a) the problems ...

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• Defining Product Engineering
• Product Development v/s Application Development
• Is Product development Rocket science?
• Distributed R&D: Beyond just Cost Benefits (Aspire Panel Discussion)
• “Building Software Solutions using Web 2.0 Technologies” – Webinar

In the 1990s, two powerful trends emerged that changed the way software is built today: Open source software (OSS) and IT outsourcing (ITO). As Linux served as the torchbearer for OSS, and the Y2K threat resulted in mainstream adoption of ITO, both models have grown significantly in the past decade. Although ...

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• SaaS and Open Source:The Road Ahead
• Aspire’s Webinar || Going On-Demand: IaaS, PaaS or Solution Accelerators?
• Webinar on “Transition to SaaS: The Challenges and Solutions”
• Is Multi-Tenancy the second-most abused term today? (after Cloud Computing, of course)
• Managing the Security of SaaS applications: Webinar highlights

Disclosure: Though I am in to marketing now, I have done 10+ yrs in software development and I am NOT writing this post as a marketer. Visit any tech blog and I am reasonably sure you will see something about multi-tenancy (MT). In my humble opinion, it is an architectural style to serve multiple tenants ...

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• Aspire’s Webinar || Going On-Demand: IaaS, PaaS or Solution Accelerators?
• The Outsourcing-Open Source Connection
• Webinar on “Transition to SaaS: The Challenges and Solutions”
• Managing the Security of SaaS applications: Webinar highlights
• Managing the Security Threat in SaaS: Essential “How To’s” (Panel Webinar)