Successful software vendors have always built products with a user-centric mindset. Traditionally, meeting the functional requirements of end-users would generally be adequate for a product’s success. However, in today’s Web 2.0 paradigm, it has become imperative for software vendors to design ...

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One of the drivers for the changes taking place in new product development is certainly the evolution of the consumer internet or the Web 2.0 world. YouTube, MySpace, Wikipedia, Flickr, Craigslist – the successes of these Web 2.0 products and services have spurred hundreds of competitors who aim ...

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